Can you think of a feature in your home that you use every day but rarely pay attention to? If you said your home's flooring, you'd be spot on. Most homeowners overlook their floors unless they're unkempt or dirty. However, the truth is that your flooring is the largest design element of your home, making it a crucial feature that deserves attention. As one of the first features we notice subconsciously, it must look great and impress guests.
While aesthetics is always important, your flooring must also be functional. Different rooms require different demands, and your flooring should meet those demands to prevent early wear and tear. For instance, high-traffic areas like hallways and kitchens need durable flooring materials that can handle daily use. Conversely, areas like your utility room, kitchen, and bathrooms need flooring options that are resistant to water. By balancing practicality and design, you can have a beautiful home that is stunning but also stands the test of time.
The challenge for most homeowners is choosing the right flooring materials and finding a flooring company that can help oversee that process. That's where Heritage Flooring Company comes into play. Whether you're looking to invest in high-quality hardwood flooring for a new construction project or you need to remove and replace your current design, Heritage Flooring is the expert to call.
As a locally owned and operated flooring company in South Carolina, we provide customers with a personalized experience that epitomizes customer service, quality, and hard work. Backed by over 40+ years of floor covering experience, we pride ourselves on quality you can stand on. Relationships are the foundation of our business. We are committed to delivering on our promises and strive to provide premium products at competitive prices.
Rooted with strong ties to Dalton, GA, our direct buying capabilities and low overhead allow us to provide you with wholesale flooring prices. That way, you can have peace of mind knowing you're buying high-quality flooring that will last for years to come. The best part? You don't have to break the bank to get the type of flooring you need.
We offer a range of flooring options for homeowners in the Lowcountry and beyond, including:
Whether you're renovating your bathroom and need tile flooring options or want soft, plush carpet for your living room, our staff are ready and waiting with a smile to help.
When you visit our showroom, you can expect to find some of the most beautiful and functional flooring options available in South Carolina. We also provide a range of flooring services to choose from, depending on your needs. Those services include:
Our team of highly skilled professionals provides top-notch flooring installation services, utilizing various methods such as nailing, stapling, gluing, and floating. From LVT flooring in Myrtle Beach for your entire home or new tile flooring for an entryway, no project is too big or too small for us to handle!
Interior design trends and styles change every year. That can be great for designers, but if you own an older home with original flooring, your home's aesthetics may feel a tad outdated. Whether you've recently moved into a new home and find the existing floor color unsuitable or want to refresh the look of your living space, floor refinishing offers a cost-effective solution without the need for complete floor replacement. Our specialized dustless sanding method and equipment ensures minimal dust during the sanding process. Our highly skilled team can then finish your floors using natural treatments or apply a stain of your choice to achieve the desired look.
Sometimes, you live in a house for a while and learn that the stairs leading to the basement or upper level just aren't as safe or well-designed as you had hoped. If that sounds familiar, Heritage Flooring Company can help. We offer a vast collection of unfinished and prefinished stair treads, along with matching floor vents as well.
If you're taking a DIY approach to your flooring project, we stock a large quantity of vapor-lock underlayment, nails, trim, adhesives, and more so you can get all the materials you need in one central location.
Now that you know a little more about our story and the flooring services we provide, let's dig into some of the types of flooring we specialize in.
Hardwood floors are a classic home decor choice, adding charm and elegance to any space. Not only that, but they have also been shown to significantly increase the long-term value of your home. We offer a wide range of expertly crafted hardwood floors in various species and widths to suit both modern and traditional styles.
Our collection includes both solid and engineered options with wire-brushed, distressed, and hand-scraped finishes. Additionally, we provide a variety of unfinished flooring choices that can be custom-finished to meet your specific design requirements. We encourage you to swing by our showroom to see what we have - we're confident our diverse selection of hardwood flooring will exceed your expectations.
Engineered hardwood floors are made of real hardwood and constructed with multiple layers of plywood, MDF, or HDF core. Each layer is cross-stacked and bonded together, making the design extremely dimensionally stable. This stability makes engineered floors versatile and suitable for all levels of the home, especially in hot climates throughout the Southeast United States. We offer over 68 in-stock prefinished hardwood options to suit any lifestyle. Additionally, we provide flooring with the click-lock method, allowing for easy installation, as well as floating options for challenging subfloors.
Solid hardwood flooring is highly regarded by many homeowners as the top choice for flooring. It's made from a single piece of 100% hardwood and is known for its durability, authenticity, and timeless appeal. Many of our solid hardwood flooring options are crafted in the USA with fine American workmanship, and are valued for their stability, consistent color, and refined grain.
Some of the best areas to install engineered or solid hardwood flooring include:
Luxury Vinyl Plank and Tiles give homeowners the rich look of hardwood flooring and ceramic tile without the high cost and demanding upkeep. This flooring option is a must for homes with heavy foot traffic. The lifelike texture, cost-effectiveness, and quick installation make vinyl plank a highly appealing flooring alternative, offering the look of real hardwood at a fraction of the cost. Our wide range of LVP/LVT comes in various colors, textures, lengths, and different widths to suit any budget.
Ceramic tile and its installation can be both expensive and laborious for homeowners. The process takes several days and can be a burden. Luckily, LVT provides a cost-effective alternative that mimics the look and feel of ceramic tile. It features stunning natural textures and realistic grout lines, making it suitable for any space. With an easy click-and-lock system, installation becomes hassle-free. LVT is 100% waterproof, pet-friendly, and resistant to scratches and stains.
Some of the best areas to install LVT flooring include:
Looking for the appearance and sensation of hardwood floors without the expense and upkeep? Then waterproof Luxury Vinyl Plank is an excellent choice for low-maintenance, long-lasting flooring. LVP is completely waterproof and resistant to scratches, stains, and climate fluctuations. Homes with a lot of foot traffic, children, and pets are ideal candidates for LVP. The high-definition texture, cost-effectiveness, and speedy installation make vinyl plank a compelling flooring option at a fraction of the cost of genuine hardwood. We provide a wide range of LVP in various hues, textures, lengths, and various widths.
Some of the best areas to install LVP flooring include:
Tile has a long history in the realm of interior design. It's versatile and can be utilized to introduce a vibrant backsplash in your kitchen, form an art-deco focal point on a wall in the living room, or offer long-lasting waterproof flooring in your bathroom. When compared to decorative wall or backsplash tile, tile flooring needs to withstand constant foot traffic, dirty shoes, pet accidents, and more, all while maintaining its beauty.
The good news is that the majority of tile is inherently resistant to water, slips, and stains, which is why most homeowners opt for tile in their kitchens and bathrooms. At Heritage Flooring Company, we offer a large selection of premium marble, ceramic, and other tile materials for your kitchen and bathroom needs.
At Heritage Flooring Company, we're often asked which type of tile is best for a home's bathroom versus kitchen. While no two homeowners will ever have the same needs, ceramic tile is generally great for kitchens, while porcelain is better for bathrooms. Ceramic is the most popular choice for kitchen tile flooring because it's available in a wide range of colors, it's low maintenance, and durable. It's often glazed to make cleaning up spills and stains easy, although it's less hard compared to porcelain tile.
Porcelain tile is commonly used for bathroom tile flooring due to its waterproof nature, trendiness, and cost-effectiveness. It's better for rooms with high moisture levels, as it has a lower water absorption rate compared to ceramic. Depending on the style, porcelain tile can range from richly textured for a non-slip surface to smooth marble tones.
The best course of action when choosing tile is to try and balance functionality and aesthetics. Ultimately, find a tile that matches your personal design taste while meeting your household needs. Having trouble choosing tile for your home? Heritage Flooring staff are trained to help you find the best choice for your home and family. We'd be happy to offer our opinion - just give us a call or visit our showroom to get started.
There are few feelings as comforting and relaxing as digging your toes into a plush, soft carpet after a long day at work. Carpet flooring has been around for decades and is one of the most common and popular choices when it comes to home aesthetics. From high-pile carpet options for maximum comfort to low-pile choices best suited for professional environments, carpet is both versatile and budget-friendly. At Heritage Flooring Company, we carry a select line of premium carpet options in multiple styles & patterns to fit your lifestyle needs.
Wondering why you should consider carpet flooring? Here are some of the biggest benefits that our clients tell us about:
Have you ever lived in an apartment where you could hear everything that the people above you and beside you were doing? Even if you tiptoe through the house, you're making noise. This is especially true if you have tile, vinyl, or hardwood floors in your living spaces. Even socked feet can sound like horse hooves when there's nothing dampening your steps.
Whether you own a multi-story home, a condo, or just have really thin walls, carpets can make sure that you're not disturbing other people in your house. Carpets will also dampen the normal floor sounds like creaks. Old floors often creak, but those creaks are more obvious when you have hardwood floors.
Let's be honest: Purchasing new flooring is a big decision. But if you choose the right carpet, it won't cost as much as installing hardwood floors, which can be quite expensive. While hardwood floors look fantastic, not everyone can afford them. Most folks end up using rugs on their hardwood floors for added comfort, but they can be expensive, too.
In contrast, carpet installation is often less expensive and more affordable. If your budget allows, you can opt for fancier carpets. Whether you prefer something sleek and unobtrusive or you love the look of retro shag carpets, Heritage Flooring offers options that will suit your budget.
Concerned about safety in your home? Consider carpet flooring. If someone in your home has fallen before, you understand how alarming it can be. While carpet won't prevent accidents, it can reduce the impact and provide a softer landing. Carpet is also ideal if you have babies or toddlers. As they learn to walk, toddlers often tumble. With carpet, their falls are less painful.
It's also gentler for crawling babies and those doing tummy time. If you or your children enjoy sitting on the floor, carpet is a practical choice. Why sit on hard surfaces when you can relax on a soft, cushioned carpet? Plus, opting for a rug would mean an additional expense for your flooring.
If you pull up your flooring and find that your floors are not as even as you thought, carpets are a great solution. Uneven floors are very noticeable with hardwood or tiles, but with carpets, you can still feel them, just not see them. The softness of the carpet will also help to minimize the feel of the uneven floor. Carpets in certain colors can also conceal stains. This is one reason why many apartments opt for carpets.
Carpet is an excellent source of warmth for the floor, making it a suitable option for cold bedrooms or plain offices. Additionally, carpet acts as an insulator. The combination of the carpet and its under-padding serves as an extra insulation layer in your home. Depending on the weight and quality of your carpet, it may even contribute to increasing the R-value of your home.
Finding a great flooring company in South Carolina is a little bit like searching for a needle in a haystack. Fortunately, if you're looking for a team of experts to help with a flooring project in your home, you've come to the right place. Since 2018, our goal has been to provide clients with the finest flooring services in our state.
Our team collaborates closely with each client to establish a trusted environment and achieve the perfect balance of style and functionality that customers deserve. In fact, we always try to exceed expectations by going the extra mile for our customers. Whether you need new tile in your bathroom or hardwood flooring in Myrtle Beach for your whole home, we pride ourselves on quality work and efficiency. We demonstrate genuine care for our customers and emphasize that our goal is not just to make a sale - it's to assist in any way we can.
Because, as a local flooring company, you're not just our customer. You're our friends and our neighbors. You should be treated with quality service, even if you're just asking a few questions. Contact our office today to learn more about how we can help with your flooring needs, or come by our showroom so we can show you in person.
The Myrtle Beach oceanfront could be graced with a new landmark along its waterfront, as the city is considering a developer proposal.During a workshop and meeting, project planners presented the planned unit development, PUD, to the Myrtle Beach City Council on Nov. 12, 2024....
The Myrtle Beach oceanfront could be graced with a new landmark along its waterfront, as the city is considering a developer proposal.
During a workshop and meeting, project planners presented the planned unit development, PUD, to the Myrtle Beach City Council on Nov. 12, 2024.
According to the presentation, the property will have 227 units with an actual height of 251 feet and a pool on the ground level. The facility will have an area for kids and a fitness place. The hotel’s renderings also show a penthouse lounge, 520 square feet pool and bar with seating area on the roof.
Based on images in the presentation, the planned hotel will be a Hilton Grand Vacations named Ocean 23, like its neighboring property, Hilton Grand Vacations Ocean 22, at 2200 North Ocean Blvd. The proposed hotel will be at the current location of the Boardwalk Beach Resort and several other nearby land plots.
Renderings from the presentation show the new high-rise replacing the Boardwalk Beach Resort. Horry County Land Records shows that the limited liability corporation SCG 2300 LLC bought several parcels along 23rd Avenue North in Myrtle Beach. Horry County Land Records also show that SCG 2300 LLC purchased the parcels in July 2024.
The county’s website shows each plot had a transfer, or selling, price of $12 million. It’s unclear if SCG 2300 paid $12 million for each parcel or if SCG 2300 LLC bought all the plots in a single purchase for $12 million.
The LLC has ties to a large development firm in the Grand Strand area. According to the South Carolina Secretary of State’s website, J. Patrick Lowe is SCG 2300 LLC’s registered agent. Lowe is a founding member and senior partner at Strand Capital, a North Myrtle Beach-based development firm specializing in building ocean timeshare and condominium projects.
Projects the firm claims to have worked on include the Atlantic Breeze Ocean Resort, Anderson Ocean Club and the planned Margaritaville of Myrtle Beach hotel on its website. Lowe did not return a request for comment before publication. The hotel still needs final approval from Myrtle Beach before starting work.
City Manager Jonathan “Fox” Simons said during the meeting the PUD could go before the city council for a second reading at its Dec. 10, 2024 meeting.
City of Myrtle Beach Creative Services Manager Patrick Lloyd confirmed via text Dec. 2, 2024, the second reading of the 23rd Ave. PUD is on the city council’s agenda for its Dec. 10, 2024, meeting.
The Sun News
Ben Morse is the Retail and Leisure Reporter for The Sun News. Morse covers local business and Coastal Carolina University football and was awarded third place in the 2023 South Carolina Press Association News Contest for sports beat reporting and second place for sports video in the all-daily division. Morse previously worked for The Island Packet, covering local government. Morse graduated from American University in 2023 with a Bachelor’s Degree in journalism and economics and is originally from Prospect, Kentucky.
If you’ve encountered a canine visitor in your yard or on your house’s camera, there are a few usual suspects in South Carolina.The Palmetto State is home to three species of furbearers you might mistake for a stray dog: coyotes, red foxes and ...
If you’ve encountered a canine visitor in your yard or on your house’s camera, there are a few usual suspects in South Carolina.
The Palmetto State is home to three species of furbearers you might mistake for a stray dog: coyotes, red foxes and gray foxes. All three are out roaming more than usual.
Here’s how to tell the difference and how you can keep unwanted explorers off your property.
Foxes and coyotes share narrow snouts, pointed ears and bushy tails, but their sizes are different.
“A coyote is kind of a German shepherd-type looking animal, that kind of similar shape to it,” said South Carolina Department of Natural Resources Furbearer Project leader Jay Butfiloski. “They’re not exceptionally large animals, but they look kind of like a medium-sized dog.”
Coyotes typically weigh 30 to 45 pounds, according to SCDNR, and stand about 23 to 26 inches at the shoulder. Foxes, on the other hand, stand 15 or 16 inches at the shoulder and weigh between 7 and 13 pounds.
“Foxes are much smaller,” Butfiloski said. “You’re talking about a 10-to-12-pound animal, but they’re kind of long-legged from their size, so they look a little bigger, but they’re definitely thinner.”
While the red fox has black legs, a white-tipped tail and a distinctive orange or red coat, both coyotes and gray foxes can have reddish fur as well. The gray fox’s rusty coat around its face, neck and ears sometimes leads to misidentification, but when in doubt you can identify a gray fox by its black-tipped tail.
According to Butfiloski, you’re most likely to see foxes and coyotes when activity increases in the summer months, during pup-rearing season, or the winter months, during mating season.
But that’s not the only reason you might see a coyote or a fox this winter. Both animals tend to be more active from dusk until dawn. As sunset comes earlier with the onset of daylight savings, human schedules overlap more with the animals’ activity.
The decrease in foliage in the colder months also contributes to sightings. With less vegetative cover, foxes and coyotes are more exposed to the human eye.
Outside of just the winter months, technology has increased domestic wildlife sightings because more homes are equipped with cameras than ever before.
“It’s not really a new phenomenon,” Butfiloski said. “They’ve always been there, you just never saw them because you weren’t looking at 3 in the morning. Now, boom, you get notifications to your phone that something came through your yard at 3:00, which normally you would have never known about.”
Neither coyotes nor foxes pose much danger to humans, but they are wild animals and should be treated as such.
While smaller animals like chickens and rabbits are vulnerable to foxes, only coyotes are dangerous to larger pets and livestock. Butfiloski said coyotes may attack pets more during the pup-rearing and mating seasons.
“With the breeding season, it’s more of a competition thing because, for all practical purposes, they’re a glorified dog, so in a lot of cases, they have very dog-like behavior,” Butfiloski said.
During pup-rearing season, coyotes might act extra-protective and be more aggressive, while male coyotes may be more territorial during mating season.
“I’ve always told people, just like if you walk your dog down the street and encounter another strange dog, sometimes you don’t know what’s going to happen. Maybe nothing, they may just kind of size each other up, go about their business, or there may be a fight.”
If you can, bringing your pets in at night will keep them safe from the canine hunters. It’s also a good idea to be prepared on walks with pets and treat coyotes like an unfamiliar dog.
“Keep them on a short leash where you can pull them up if you need to. As far as coyotes go, you don’t turn and run because sometimes it can trigger a pursuit instinct,” Butfiloski said. “Just like when you encounter another strange dog, you pick your pet up and you just start backing up, keeping your face to them.”
If you’ve seen coyotes or foxes in your area, there are a few ways you can deter visits.
“A fence is not a guarantee, but it does help,” Butfiloski said. While gray foxes and coyotes are skilled climbers,“they have to be sufficiently motivated to want to get in that fence to do it.”
Clearing brush and hiding spots also makes your yard less attractive to foxes and coyotes. In addition to providing a place to lounge during the day, underbrush can be a great place to find food for a coyote or fox because smaller animals like rabbits hide in the vegetation.
If you’re trying to keep coyotes and foxes away, you should also make sure you’re not leaving any food out. While you might consider scraps in your trash can garbage, for a wild animal they can make a meal.
Animal feed is another attraction for hungry coyotes and foxes. Even bird seed can attract them and, beyond the food itself, the predators might make a meal of the animals you’re trying to feed.
Shortly after North Myrtle Beach terminated the services of former City Manager Mike Mahaney, the council has designated Ryan Fabbri to serve as the temporary replacement.Ryan Fabbri, the Assistant City Manager who assumed the role of acting city manager on September 19, 2024, following the placement of former City Manager Mike Mahaney on leave, has now been appointed as the interim city manager, taking on the associated title and responsibilities....
Shortly after North Myrtle Beach terminated the services of former City Manager Mike Mahaney, the council has designated Ryan Fabbri to serve as the temporary replacement.
Ryan Fabbri, the Assistant City Manager who assumed the role of acting city manager on September 19, 2024, following the placement of former City Manager Mike Mahaney on leave, has now been appointed as the interim city manager, taking on the associated title and responsibilities.
Mahaney was terminated by the city in late October. North Myrtle Beach provided him with a sum of $126,000 as a confidential settlement to prevent a public grievance hearing.
On Monday, the city council voted Fabbri into the role until a new city manager is appointed. With the new title, he takes on the responsibilities of administering the business of the city including managing city operations, the department heads, and over 450 city employees.
Ryan Fabbri is the former Pawleys Island Town Manager. Ryan Fabbri resigned as Pawleys Island town administrator in May 2022 citing conflicts with members of Pawleys Island Town Council.
“It’s unfortunate that it’s had to come to this after nine years of dedicated and faithful service to the Town,” Ryan Fabbri said in an email to the council members.
Ryan Fabbri officially left his position at Pawleys Island Town Hall on June 2, 2022.
Fabbri assumed the role of the Pawleys Island’s initial administrator in 2015, having succeeded the mayor who had previously served as a part-time administrator. In 2013, Ryan Fabbri was appointed as the Pawleys Island’s assistant administrator by then-Mayor Bill Otis.
He resigned after the town clerk, Preston Janco, left to become a planner for the city of Myrtle Beach.
In his letter to council, Fabbri said “recent events have given me cause to reevaluate my employment with the Town of Pawleys Island.”
Speaking at his office in Town Hall, he declined to elaborate about those events, but said “the environment here has become unbearable for me.”
Fabbri is now set to administrate for the city council of North Myrtle Beach in order to accomplish the objectives of the city and implement the council’s established policies.
In addition, he will be granted a salary increase to $200,000 and will be eligible for retirement benefits starting from the date he assumed the role of acting city manager, with retroactive effect.
A person who bought a Powerball ticket at a gas station near Interstate 26 prior to Wednesday’s drawing was one number away from winning the game’s $240 million grand prize, South Carolina Education Lottery officials said Thursday in a news release.Although the ticket buyer didn’t win the game’s jackpot, the person will be ...
A person who bought a Powerball ticket at a gas station near Interstate 26 prior to Wednesday’s drawing was one number away from winning the game’s $240 million grand prize, South Carolina Education Lottery officials said Thursday in a news release.
Although the ticket buyer didn’t win the game’s jackpot, the person will be rewarded with a $50,000 payday for coming so close, according to the release.
Now the search is underway for the winner.
The five-figure winning Powerball game was sold at the Murphy Express gas station/convenience store at 2818 Augusta Road in West Columbia, officials said. That’s in an area which is densely packed with retail businesses and restaurants just off Exit 111 on I-26.
The ticket matched four white ball numbers and the red Powerball number in Wednesday’s Double Play drawing, a feat that has odds of 1-in-913,129 of occurring, officials said.
Because the ticket buyer originally purchased the $1 Double Play option with their normal Powerball game, the five-figure prize was won in the second drawing held after the regular Powerball drawing, lottery officials said.
The winning numbers in Wednesday’s Double Play drawing were 14, 35, 43, 48, 54 and Powerball: 1.
The winner has 180 days to claim the prize, according to lottery officials.
The winner will be allowed to retain some privacy, as South Carolina is one of 11 states — along with Arizona, Delaware, Georgia, Kansas, Maryland, New Jersey, North Dakota, Ohio, Texas and Virginia — that allow lottery winners to remain anonymous.
“Sign the back of your ticket and put it in a safe location until you’re ready to come forward to claim the prize,” lottery officials said.
For complete information on claiming prizes, go to sceducationlottery.com.
The Murphy Express on Augusta Road is expected to receive a commission for selling the winning ticket.
Just outside of the Midlands area of South Carolina, there was another $50,000 winning ticket from Wednesday’s traditional Powerball drawing. That ticket was sold in Greenwood at the Hot Spot gas station/convenience store on U.S. 25 South, according to the release.
The winning numbers in Wednesday’s regular drawing were 1, 23, 25, 28, 61 and Powerball: 13.
Like the winning ticket in the Double Play drawing, this game matched four of the first five numbers drawn and the Powerball number, officials said.
Because there was no grand prize winner in Wednesday’s traditional drawing, the jackpot for Saturday’s Powerball drawing has risen to $260 million, according to the game’s website.
Anyone looking to buy a ticket must make a purchase by 9:59 p.m. Saturday for the 10:59 p.m. drawing. Tickets are $2, and could cost more with additional options.
The odds of winning Powerball’s grand prize are 1-in-293 million.
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A developer wants to build new expensive homes near the Myrtle Beach oceanfront, but details still need finalizing. The City of Myrtle Beach Planning Commission examined a mixed-use high-density plan in its Nov. 19, 2024, meeting.Horry County Land Records shows the land is less than an acre large and previously sold for more than a million dollars in August 2024. ...
A developer wants to build new expensive homes near the Myrtle Beach oceanfront, but details still need finalizing. The City of Myrtle Beach Planning Commission examined a mixed-use high-density plan in its Nov. 19, 2024, meeting.
Horry County Land Records shows the land is less than an acre large and previously sold for more than a million dollars in August 2024. LP Property LLC now owns the property, and the South Carolina Secretary of State’s website shows Myrtle Beach’s Joshua Laniado is the company’s registered agent.
In an interview with The Sun News, Laniado said four three-floor homes will be built on the property and will not be mixed-use. He added the homes would sell for $700,000 when finished but didn’t give a timeline for completion of construction.
Laniado said the plan needs approval on two readings from the Myrtle Beach city council before receiving final approval. The project joins other projects to add more upscale homes to the oceanfront area of Myrtle Beach.
In January 2024, construction began on the seven-unit townhome development along North Kings Highway near the Whiskey Roots restaurant at 205 North Kings Highway. The Sun News reported in January 2024 that the townhomes could be short-term rentals and cost about $600,000.
The project isn’t Laniado’s only one along the Grand Stand. In 2023, Laniado was involved in building a new hotel called Ocean Escape Resort in North Myrtle Beach and is overseeing the redevelopment of the former location of Shark Attack Adventure Golf, which closed in 2017.
The Sun News
Ben Morse is the Retail and Leisure Reporter for The Sun News. Morse covers local business and Coastal Carolina University football and was awarded third place in the 2023 South Carolina Press Association News Contest for sports beat reporting and second place for sports video in the all-daily division. Morse previously worked for The Island Packet, covering local government. Morse graduated from American University in 2023 with a Bachelor’s Degree in journalism and economics and is originally from Prospect, Kentucky.