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Hardwood Flooring in Myrtle Beach, SC

Can you think of a feature in your home that you use every day but rarely pay attention to? If you said your home's flooring, you'd be spot on. Most homeowners overlook their floors unless they're unkempt or dirty. However, the truth is that your flooring is the largest design element of your home, making it a crucial feature that deserves attention. As one of the first features we notice subconsciously, it must look great and impress guests.

While aesthetics is always important, your flooring must also be functional. Different rooms require different demands, and your flooring should meet those demands to prevent early wear and tear. For instance, high-traffic areas like hallways and kitchens need durable flooring materials that can handle daily use. Conversely, areas like your utility room, kitchen, and bathrooms need flooring options that are resistant to water. By balancing practicality and design, you can have a beautiful home that is stunning but also stands the test of time.

The challenge for most homeowners is choosing the right flooring materials and finding a flooring company that can help oversee that process. That's where Heritage Flooring Company comes into play. Whether you're looking to invest in high-quality hardwood flooring for a new construction project or you need to remove and replace your current design, Heritage Flooring is the expert to call.

From Tile Flooring to LVT, Heritage Has What You Need

As a locally owned and operated flooring company in South Carolina, we provide customers with a personalized experience that epitomizes customer service, quality, and hard work. Backed by over 40+ years of floor covering experience, we pride ourselves on quality you can stand on. Relationships are the foundation of our business. We are committed to delivering on our promises and strive to provide premium products at competitive prices.

Rooted with strong ties to Dalton, GA, our direct buying capabilities and low overhead allow us to provide you with wholesale flooring prices. That way, you can have peace of mind knowing you're buying high-quality flooring that will last for years to come. The best part? You don't have to break the bank to get the type of flooring you need.

We offer a range of flooring options for homeowners in the Lowcountry and beyond, including:

  • Hardwood Flooring
  • Tile Flooring
  • LVT (Luxury Vinyl Tile) Flooring
  • LVP (Luxury Vinyl Plank) Flooring
  • Engineered Flooring
  • Carpet Flooring

Whether you're renovating your bathroom and need tile flooring options or want soft, plush carpet for your living room, our staff are ready and waiting with a smile to help.

Heritage Flooring Myrtle Beach, SC

Heritage Flooring Company's Services

When you visit our showroom, you can expect to find some of the most beautiful and functional flooring options available in South Carolina. We also provide a range of flooring services to choose from, depending on your needs. Those services include:

Flooring Installation

Our team of highly skilled professionals provides top-notch flooring installation services, utilizing various methods such as nailing, stapling, gluing, and floating. From LVT flooring in Myrtle Beach for your entire home or new tile flooring for an entryway, no project is too big or too small for us to handle!

 Tile Flooring Myrtle Beach, SC

Sanding and Refinishing

Interior design trends and styles change every year. That can be great for designers, but if you own an older home with original flooring, your home's aesthetics may feel a tad outdated. Whether you've recently moved into a new home and find the existing floor color unsuitable or want to refresh the look of your living space, floor refinishing offers a cost-effective solution without the need for complete floor replacement. Our specialized dustless sanding method and equipment ensures minimal dust during the sanding process. Our highly skilled team can then finish your floors using natural treatments or apply a stain of your choice to achieve the desired look.

 Heritage Flooring Company Myrtle Beach, SC

Stair Flooring and Tread Installation

Sometimes, you live in a house for a while and learn that the stairs leading to the basement or upper level just aren't as safe or well-designed as you had hoped. If that sounds familiar, Heritage Flooring Company can help. We offer a vast collection of unfinished and prefinished stair treads, along with matching floor vents as well.

 Flooring Installation Myrtle Beach, SC

Flooring Supplies

If you're taking a DIY approach to your flooring project, we stock a large quantity of vapor-lock underlayment, nails, trim, adhesives, and more so you can get all the materials you need in one central location.

 Stair Flooring Myrtle Beach, SC

Now that you know a little more about our story and the flooring services we provide, let's dig into some of the types of flooring we specialize in.

Choose Hardwood Flooring in Myrtle Beach for a Warm and Timeless Vibe

Hardwood floors are a classic home decor choice, adding charm and elegance to any space. Not only that, but they have also been shown to significantly increase the long-term value of your home. We offer a wide range of expertly crafted hardwood floors in various species and widths to suit both modern and traditional styles.

Our collection includes both solid and engineered options with wire-brushed, distressed, and hand-scraped finishes. Additionally, we provide a variety of unfinished flooring choices that can be custom-finished to meet your specific design requirements. We encourage you to swing by our showroom to see what we have - we're confident our diverse selection of hardwood flooring will exceed your expectations.

 Tread Installation Myrtle Beach, SC
 Flooring Supplies Myrtle Beach, SC

What is Engineered Hardwood Flooring?

Engineered hardwood floors are made of real hardwood and constructed with multiple layers of plywood, MDF, or HDF core. Each layer is cross-stacked and bonded together, making the design extremely dimensionally stable. This stability makes engineered floors versatile and suitable for all levels of the home, especially in hot climates throughout the Southeast United States. We offer over 68 in-stock prefinished hardwood options to suit any lifestyle. Additionally, we provide flooring with the click-lock method, allowing for easy installation, as well as floating options for challenging subfloors.

What is Solid Hardwood Flooring?

Solid hardwood flooring is highly regarded by many homeowners as the top choice for flooring. It's made from a single piece of 100% hardwood and is known for its durability, authenticity, and timeless appeal. Many of our solid hardwood flooring options are crafted in the USA with fine American workmanship, and are valued for their stability, consistent color, and refined grain.

Some of the best areas to install engineered or solid hardwood flooring include:

 Hardwood Flooring Myrtle Beach, SC
 Engineered Hardwood
Flooring Myrtle Beach, SC

Living Rooms

 Luxury Vinyl Tile Flooring Myrtle Beach, SC

Bedrooms

Heritage Flooring Myrtle Beach, SC

Home Offices

 Tile Flooring Myrtle Beach, SC

Dining Rooms

Select Luxury Vinyl Tile Flooring in Myrtle Beach for Memorable Looks Without the Maintenance

Luxury Vinyl Plank and Tiles give homeowners the rich look of hardwood flooring and ceramic tile without the high cost and demanding upkeep. This flooring option is a must for homes with heavy foot traffic. The lifelike texture, cost-effectiveness, and quick installation make vinyl plank a highly appealing flooring alternative, offering the look of real hardwood at a fraction of the cost. Our wide range of LVP/LVT comes in various colors, textures, lengths, and different widths to suit any budget.

What is Luxury Vinyl Tile Flooring?

Ceramic tile and its installation can be both expensive and laborious for homeowners. The process takes several days and can be a burden. Luckily, LVT provides a cost-effective alternative that mimics the look and feel of ceramic tile. It features stunning natural textures and realistic grout lines, making it suitable for any space. With an easy click-and-lock system, installation becomes hassle-free. LVT is 100% waterproof, pet-friendly, and resistant to scratches and stains.

Some of the best areas to install LVT flooring include:

 Heritage Flooring Company Myrtle Beach, SC

Bathrooms

 Flooring Installation Myrtle Beach, SC

Kitchens

 Stair Flooring Myrtle Beach, SC

Commercial Spaces

What is Luxury Vinyl Plank Flooring in Myrtle Beach?

Looking for the appearance and sensation of hardwood floors without the expense and upkeep? Then waterproof Luxury Vinyl Plank is an excellent choice for low-maintenance, long-lasting flooring. LVP is completely waterproof and resistant to scratches, stains, and climate fluctuations. Homes with a lot of foot traffic, children, and pets are ideal candidates for LVP. The high-definition texture, cost-effectiveness, and speedy installation make vinyl plank a compelling flooring option at a fraction of the cost of genuine hardwood. We provide a wide range of LVP in various hues, textures, lengths, and various widths.

Some of the best areas to install LVP flooring include:

 Tread Installation Myrtle Beach, SC

Living Rooms

 Flooring Supplies Myrtle Beach, SC

Bedrooms

 Hardwood Flooring Myrtle Beach, SC

Any Space Needing a Durable, Comfortable Flooring Option

Tile Flooring in Myrtle Beach: Classically Sleek and Purposeful

Tile has a long history in the realm of interior design. It's versatile and can be utilized to introduce a vibrant backsplash in your kitchen, form an art-deco focal point on a wall in the living room, or offer long-lasting waterproof flooring in your bathroom. When compared to decorative wall or backsplash tile, tile flooring needs to withstand constant foot traffic, dirty shoes, pet accidents, and more, all while maintaining its beauty.

The good news is that the majority of tile is inherently resistant to water, slips, and stains, which is why most homeowners opt for tile in their kitchens and bathrooms. At Heritage Flooring Company, we offer a large selection of premium marble, ceramic, and other tile materials for your kitchen and bathroom needs.

 Engineered Hardwood
Flooring Myrtle Beach, SC
 Luxury Vinyl Tile Flooring Myrtle Beach, SC

Bathroom vs. Kitchen: Which Type of Tile is Best?

At Heritage Flooring Company, we're often asked which type of tile is best for a home's bathroom versus kitchen. While no two homeowners will ever have the same needs, ceramic tile is generally great for kitchens, while porcelain is better for bathrooms. Ceramic is the most popular choice for kitchen tile flooring because it's available in a wide range of colors, it's low maintenance, and durable. It's often glazed to make cleaning up spills and stains easy, although it's less hard compared to porcelain tile.

Porcelain tile is commonly used for bathroom tile flooring due to its waterproof nature, trendiness, and cost-effectiveness. It's better for rooms with high moisture levels, as it has a lower water absorption rate compared to ceramic. Depending on the style, porcelain tile can range from richly textured for a non-slip surface to smooth marble tones.

The best course of action when choosing tile is to try and balance functionality and aesthetics. Ultimately, find a tile that matches your personal design taste while meeting your household needs. Having trouble choosing tile for your home? Heritage Flooring staff are trained to help you find the best choice for your home and family. We'd be happy to offer our opinion - just give us a call or visit our showroom to get started.

Carpet Flooring in Myrtle Beach is Perfect for a Plush, Comfy Feel

There are few feelings as comforting and relaxing as digging your toes into a plush, soft carpet after a long day at work. Carpet flooring has been around for decades and is one of the most common and popular choices when it comes to home aesthetics. From high-pile carpet options for maximum comfort to low-pile choices best suited for professional environments, carpet is both versatile and budget-friendly. At Heritage Flooring Company, we carry a select line of premium carpet options in multiple styles & patterns to fit your lifestyle needs.

Top 5 Biggest Benefits of Carpeted Flooring for Your Home?

Wondering why you should consider carpet flooring? Here are some of the biggest benefits that our clients tell us about:

Have you ever lived in an apartment where you could hear everything that the people above you and beside you were doing? Even if you tiptoe through the house, you're making noise. This is especially true if you have tile, vinyl, or hardwood floors in your living spaces. Even socked feet can sound like horse hooves when there's nothing dampening your steps.

Whether you own a multi-story home, a condo, or just have really thin walls, carpets can make sure that you're not disturbing other people in your house. Carpets will also dampen the normal floor sounds like creaks. Old floors often creak, but those creaks are more obvious when you have hardwood floors.

Let's be honest: Purchasing new flooring is a big decision. But if you choose the right carpet, it won't cost as much as installing hardwood floors, which can be quite expensive. While hardwood floors look fantastic, not everyone can afford them. Most folks end up using rugs on their hardwood floors for added comfort, but they can be expensive, too.

In contrast, carpet installation is often less expensive and more affordable. If your budget allows, you can opt for fancier carpets. Whether you prefer something sleek and unobtrusive or you love the look of retro shag carpets, Heritage Flooring offers options that will suit your budget.

Concerned about safety in your home? Consider carpet flooring. If someone in your home has fallen before, you understand how alarming it can be. While carpet won't prevent accidents, it can reduce the impact and provide a softer landing. Carpet is also ideal if you have babies or toddlers. As they learn to walk, toddlers often tumble. With carpet, their falls are less painful.

It's also gentler for crawling babies and those doing tummy time. If you or your children enjoy sitting on the floor, carpet is a practical choice. Why sit on hard surfaces when you can relax on a soft, cushioned carpet? Plus, opting for a rug would mean an additional expense for your flooring.

If you pull up your flooring and find that your floors are not as even as you thought, carpets are a great solution. Uneven floors are very noticeable with hardwood or tiles, but with carpets, you can still feel them, just not see them. The softness of the carpet will also help to minimize the feel of the uneven floor. Carpets in certain colors can also conceal stains. This is one reason why many apartments opt for carpets.

Carpet is an excellent source of warmth for the floor, making it a suitable option for cold bedrooms or plain offices. Additionally, carpet acts as an insulator. The combination of the carpet and its under-padding serves as an extra insulation layer in your home. Depending on the weight and quality of your carpet, it may even contribute to increasing the R-value of your home.

What Our Clients Are Saying

Providing the Finest Flooring Services in South Carolina Since 2018

Finding a great flooring company in South Carolina is a little bit like searching for a needle in a haystack. Fortunately, if you're looking for a team of experts to help with a flooring project in your home, you've come to the right place. Since 2018, our goal has been to provide clients with the finest flooring services in our state.

Our team collaborates closely with each client to establish a trusted environment and achieve the perfect balance of style and functionality that customers deserve. In fact, we always try to exceed expectations by going the extra mile for our customers. Whether you need new tile in your bathroom or hardwood flooring in Myrtle Beach for your whole home, we pride ourselves on quality work and efficiency. We demonstrate genuine care for our customers and emphasize that our goal is not just to make a sale - it's to assist in any way we can.

Because, as a local flooring company, you're not just our customer. You're our friends and our neighbors. You should be treated with quality service, even if you're just asking a few questions. Contact our office today to learn more about how we can help with your flooring needs, or come by our showroom so we can show you in person.

Contact Us Now!

Latest News in Myrtle Beach, SC

Orange alligator photographed in the wild in SC. The reason for the weird color is fascinating

When people emerge from the cold dark of winter with an unnatural orange color, a bad spray tan is usually to blame. But in the case of orange alligators, the reason’s a little different.Photographer Dan Krieger is no stranger to gators. With a host of ponds and small lakes connected by culverts that serve as storm drain reservoirs, his Lit...

When people emerge from the cold dark of winter with an unnatural orange color, a bad spray tan is usually to blame. But in the case of orange alligators, the reason’s a little different.

Photographer Dan Krieger is no stranger to gators. With a host of ponds and small lakes connected by culverts that serve as storm drain reservoirs, his Little River neighborhood is a welcoming habitat for the large reptiles.

But when he spotted a 9-foot alligator the color of a pumpkin from his back porch, Krieger knew he had to grab his camera.

“Sure enough, it was one of these orange gators, and it was a very sunny day, so he’s just lying out there sunning himself,” Krieger said. “I grabbed my camera and, fortunately, I didn’t have to get that close. I have a telephoto lens, and took a picture of Gary the gator.”

The Little River alligator Krieger affectionately dubbed “Gary” isn’t the only South Carolina animal seen donning an unusually bright coat this time of year. The strange coloring is a result of environmental factors, and can be completely natural.

During the winter, alligators hunker down in a period of relative inactivity called brumation. Their metabolic rates slow and, while they continue drinking to stay hydrated the reptiles cut out meals, according to the South Carolina Aquarium.

Brumating alligators settle into mud holes to stay warm on cold days, which can give them a distinctive orange color.

“Usually, an orange alligator is due to a mud that has clay in it, or sometimes it could be rust,” South Carolina Department of Natural Resources Alligator project leader Morgan Hart said. “But we’ve even seen them in pretty pristine wilderness where there wouldn’t necessarily be rust in the mud, so it can just be oxidized natural metals in the mud.”

According to Hart, orange gator sightings are common in cooler months not because the mud dyes or stains the reptiles during brumation, but because the reptiles emerge from the mud to sun themselves on warmer days.

As the sun dries the mud it brings out the vibrant orange, so folks are more likely to spot the gators. When February rolls around, South Carolina weather favors sightings. Krieger spotted an orange gator around this time last year and other sightings made February headlines in years past.

“They’ve been on the bottom, they’re covered in mud, they come up and they sit in the sun and it just dries on them like a thin coat,” she said. “And then it looks like their natural color is almost like a dark orange.”

Because the orange coloring is essentially nature’s body paint, Hart says it washes off like any other mud. In some cases, the mud will stick around longer in the alligator’s scutes or back scales, creating a grid-like pattern until the animal gets in the water for a prolonged period.

But why don’t other animals in the same ponds take on the same rust-colored crust as alligators? Well, some do.

Turtles have occasionally been spotted with similar coloring. With tough skin and shells, turtles sometimes dry with an orangey coating, just like gators.

“A beaver might be in the same water, or an otter, but they’re going to shake it off, and it’s not going to dry in that hard crust that you would get on the back of a turtle or an alligator,” Hart said.

Orange or otherwise, alligators are an important part of South Carolina’s ecosystem. But that doesn’t mean they’re friendly.

For those who spy one of the oddly-colored gators, it’s best to enjoy the sight from afar. Don’t try to feed alligators and remember to maintain a safe distance for humans and pets.

“Watch them and appreciate them,” she said. “It’s kind of a unique thing to see, and [people] get a little bit lucky if they get to see them.”

Pop music stars will return to Columbia for concert in 2025 on upcoming tour

Pop music superstars the Jonas Brothers are coming back to Columbia for a concert in 2025, the group confirmed on their website.The brothers — Kevin, Joe, and Nick Jonas — will perform at Colonial Life Arena on Nov. 6, as part of the tour dubbed “Living The Dream.”The ...

Pop music superstars the Jonas Brothers are coming back to Columbia for a concert in 2025, the group confirmed on their website.

The brothers — Kevin, Joe, and Nick Jonas — will perform at Colonial Life Arena on Nov. 6, as part of the tour dubbed “Living The Dream.”

The Jonas Brothers previously performed at the Columbia, South Carolina arena in October 2023.

Tickets will go on sale to the public on March 28, but various presale events will begin March 27. To help fans get access to tickets, the Jonas Brothers are allowing people to register for a presale event on their website.

Information on ticket prices was not available.

After tickets go on sale to the general public exclusively at ticketmaster.com, any tickets that are still available can be purchased the next Tuesday at the Colonial Life Arena box office — as well as on ticketmaster.com.

The All-American Rejects are scheduled to appear as an opening act in Columbia for the Jonas Brothers’ “Living the Dream” tour stop.

This is the Jonas Brothers’ only scheduled performance in South Carolina on the upcoming tour. Prior to the Columbia performance, the group is slated to make tour stops in North Carolina — Raleigh and Charlotte — as well as a date in Atlanta, Georgia.

The Jonas Brothers formed in 2005 and rose to fame with help from the Disney Channel. They released four albums that sold about 4 million copies before breaking up in 2013 to pursue solo musical and acting careers among other ventures.

They reunited in 2019 and released the album “Happiness Begins,” which has sold more than 1.3 million copies worldwide.

The group is known for hits “Year 3000,” “Burnin’ Up,” “When You Look Me In The Eyes,” and “Sucker,” among other songs.

The Jonas Brothers have been nominated for two Grammy Awards (Best New Artist in 2009 and Best Pop Duo/Group Performance in 2020).

Matt Pivarnik leaving Greater Topeka Partnership for position in South Carolina

Click here for important updates to our privacy policy.BUSINESSTopeka Capital-JournalMatt Pivarnik, CEO of the Greater Topeka Partnership is leaving the organization to take a position in South Carolina.Pivarnik will take the role of president and CEO of ...

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BUSINESS

Topeka Capital-Journal

Matt Pivarnik, CEO of the Greater Topeka Partnership is leaving the organization to take a position in South Carolina.

Pivarnik will take the role of president and CEO of the Myrtle Beach Area Chamber of Commerce in Myrtle Beach, S.C. The Myrtle Beach Area Chamber of Commerce encompasses Partnership Grand Strand and Visit Myrtle Beach.

Topeka Mayor Mike Padilla said Pivarnik’s leadership has changed the trajectory of Topeka for the better.

“His unwavering commitment to progress and his ability to unite business and community leaders has been truly inspiring," said Padilla. "He has made Topeka stronger, and his impact will be felt for generations to come. He and his wife Wendy have been friends to all, and my wife and I wish him the very best in this next chapter.”

When will Pivarnik leave the Greater Topeka Partnership?

Pivarnik’s final day with the GTP will be May 18, 2025, a GTP news release said.

Pivarnik said his past nine years have flown by in a flash.

"I’ve had the opportunity to serve alongside incredible leaders in moving Topeka & Shawnee County forward, and I will forever be a ‘Super Fan’ of this community that Wendy and I love so much. While this is heartbreaking in so many ways, the time is right for us to go in a new direction," Pivarnik said.

"I am happy that the Greater Topeka Partnership and all its entities are in a strong operational and financial position. The Partnership Executive Leadership Team is in the very top of its class in the country, and they are in position to lead the organization into the future."

Cody Foster, former chair of the Greater Topeka Partnership and co-founder of Advisors Excel, said while he's sad to see Pivarnik leave the community as a leader and friend, he knows Pivarnik has built a solid foundation for a new leader to build upon.

“The team he’s assembled and the progress that has been made over the past decade has positioned Topeka, and the next leader of the GTP, to do some incredible things,” said Foster.

Pivarnik led the Greater Topeka Partnership for almost a decade

Pivarnik arrived in Topeka in 2016 as the CEO of the Greater Topeka Chamber of Commerce. He graduated in 1990 with a business management degree from Oklahoma’s Northeastern State University. He went to work in the financial services industry straight out of school, working for credit unions and an association that represented credit unions, The Capital-Journal reported.

Before moving to Topeka, he lived in Tulsa, Oklahoma, where he left the financial world at 31 in 1999 to work for the Tulsa Regional Chamber of Commerce.

Under his leadership, leaders said Topeka witnessed a historic era of collaboration, economic revitalization and community growth. He played a pivotal role in the formation of the Greater Topeka Partnership, bringing together such entities as GO Topeka, Visit Topeka and Downtown Topeka Inc. into a unified organization that has since led numerous economic and community development initiatives, the GTP release said.

"Topeka has changed dramatically and positively during our time here, and I credit that to this team, our full staff, volunteer leadership, stakeholders, and elected leaders. My life has been enriched by Topeka, and I will forever be indebted to this amazing place. The momentum has exceeded all our expectations, and Topeka’s best days are ahead.” said Pivarnik.

Who will be the new CEO of the Greater Topeka Partnership?

JuliAnn Mazachek, president of Washburn University and incoming 2026 GTP chair, will lead a search committee to identify Pivarnik’s successor.

More details on the search process will be announced in the coming weeks, said the release.

Mazachek highlighted Pivarnik’s role in fostering collaboration between the business community and local institutions.

“Matt Pivarnik’s leadership has elevated the way Topeka’s public and private sectors work together to drive growth and innovation," she said in the release. "His passion for this community and his ability to connect people and ideas have positioned Topeka for a strong future. While he will be missed, his contributions will continue to shape our city’s success for years to come.”

Don’t dole out $100s on fresh fish. Where to find the best cheap seafood in Myrtle Beach

When coming to the Myrtle Beach area, tourists — especially those coming from an area without an ocean — are excited to get fresh seafood.However, people don’t need to drop a lot of money to get decent shrimp and flounder. Seafood markets are a great place to find quality seafood as you can often pick out what you want and have it fried up. ...

When coming to the Myrtle Beach area, tourists — especially those coming from an area without an ocean — are excited to get fresh seafood.

However, people don’t need to drop a lot of money to get decent shrimp and flounder. Seafood markets are a great place to find quality seafood as you can often pick out what you want and have it fried up. Publix will also steam certain seafood at no additional cost.

According to Yelp, here are the best local places, from North Myrtle Beach to Murrells Inlet, to grab seafood while on a budget.

The Cackalacky Fish Company, 400 S Kings Highway, is a fish market and restaurant. Patrons can order seafood platters, with sides like fries and hush puppies, or raw fish to cook at home. The restaurant took a small hiatus last fall before re-opening to the public again, The Sun News reported.

When looking for fried fish to go, The Fish Shak is a great option. The Murrells Inlet food truck, located at 513 Courtfield Drive, serves up flounder, grouper and shrimp, among other options. Find fried shrimp baskets and fish tacos for under $20.

The Tasty Crab House in Myrtle Beach, 740 Oak Forest Lane, dishes up seafood boils along with fried fish. Order boils have crawfish, snow crab legs and lobsters, as well as sausage, corn and potatoes. If you’re looking for a cheaper option, there’s also fried baskets and seafood combos.

A well-known seafood market in North Myrtle Beach, Platt’s Seafood, located at 1108 Sea Mountain Highway, offers baskets with steamed and fried fish to take to-go or to eat outside when the weather is nice. There’s also a seafood counter with everything from shrimp to salmon to stuffed crab.

Platt’s is a part of the Boulineau’s brand, a local North Myrtle Beach chain with a large grocery store, ice cream shop, hardware store and gift shop.

Another long-time seafood market in Myrtle Beach, Mr. Fish Seafood Market and Grill plates up fried platters, steam pots and specialties like a crab stuffed flounder. The family-owned restaurant, found at 6307 North Kings Highway, has been around for several decades in the Myrtle Beach area.

“It’s not easy to survive as long as we have,” said owner Ted Hammerman.

“Just like me.” The story behind heartwarming viral video of a boy in a wheelchair in a SC Target

A video of a Myrtle Beach boy with spina bifida joyfully spotting a Target advertisement featuring another child in a wheelchair has touched the hearts of millions.“There’s a girl in a wheelchair, just like me,” then 4-year-old Ezra Spinelli repeats in the viral video. @ezbruhhspinz Just like me… ...

A video of a Myrtle Beach boy with spina bifida joyfully spotting a Target advertisement featuring another child in a wheelchair has touched the hearts of millions.

“There’s a girl in a wheelchair, just like me,” then 4-year-old Ezra Spinelli repeats in the viral video.

@ezbruhhspinz Just like me… #spinabifida #spinabifidastrong #spinabifidawarrior #spinabifidaawareness #spinabifidabeautiful #target #targetkids #physicaltherapy #occupationaltherapy #wheelchair #wheelchairkids #wheelz #IYKYK @Em + Abby @target ♬ Dreams - Acoustic - Jada Facer & Dave Moffatt

Since Ezra’s mother, Bri Spinelli, shared it on TikTok last Sunday, the candid moment has garnered more than 22 million views and 5 million likes.

Because of his spina bifida, a spinal condition where the neural tube doesn’t close completely or form properly, Ezra has weaker ankles than most kids and uses ankle-foot orthosis (AFOs) and a wheelchair to get around.

“My wife and my son were in Target together, and he wheeled up to this girl who was pictured in front of the kids clothing section, and she happened to be in a wheelchair, and he thought that that was a magical thing,” said Ezra’s father, Nick Spinelli. “And so my wife happened to have her phone near her at the time, and so she just took a candid video of my son in this wholesome moment.”

Now 5, Ezra’s been using his wheelchair for more than a year. But when Bri filmed the moment in March 2024, he was still getting used to wheeling around. Bri believes seeing the advertisement was “impactful” for Ezra.

“We own a small business, so we know not all businesses can have that representation, but to have a place that can afford that, a place that can do that, to have them put in those little details to bring joy to kids like that, that was amazing,” she said.

Bri first shared the sweet moment on Facebook last year, but it wasn’t until she posted the video to TikTok that it circulated among millions of people. The video has amassed nearly 34,000 TikTok comments, and even major brands like Barbie and Dove have chimed in.

For her and Nick, comments from other parents helping their kids navigate life with spina bifida are especially poignant. For Ezra, the scale of attention and support is difficult to grasp.

“He doesn’t understand the number … We’re like, ‘Ezra, seven-infinity people like your video and have been watching it,’” Bri said. “So we’re trying to explain to him it’s a crazy number, and he’s like, ‘wow!’ And he’s a typical 5-year-old, so he’s like, ‘Everyone loves me.’ He’s super excited about all the comments.”

While virality is new for the Spinelli family, Ezra’s parents say he’s always inspired joy.

“We’re just really proud of him … He is the type of kid that, when he’s wheeling around, he makes eye contact with everyone and tries to talk to all of them, and he’s such a bright light,” Bri said. “And honestly, from as soon as he was making eye contact with people and communicating and talking, he’s always brought so much joy.”

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